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The new generations of travelers are already here. The followers of today are your loyal customers of tomorrow.

Gen Z are frequent travelers. They plan an average of 3 trips per year and 33% even expect to increase their travel spending. But be aware that the requirements of Gen Z and Gen Alpha are very different from those of Millennials or Gen X.

Sustainable Travel, Solo Travel, Local Culture & People, Authentic Experience insteadt of Sightseeing and Bleisure Travel (cobining Business and Leisure)

But by far the most impact has Social Media. 80% actively search for travel-related content and get inspiration for their next destination from videos on Social Media. Instagram, YouTube and Tik Tok are the most important platforms. 2/3 of Gen Z base their actual travel plans on things they saw on social media.

Gen Z spends $150 billion and accounts for about 40% of all customers.

By 2025 Gen Z will make up to 50% of luxury sales

80% of Gen Z use their smartphones for research & booking

Traveling is one of the most important things for the Gen Z and Gen Alpha. So, if you’re really interested in customer lifetime value – The time is now!