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… for a new generation of travelers.
Each of us is online for an average of 7 hours a day and watches around 100 min of online video daily. This also impacts our travel behavior. Places like Bali, Tulum, and Mykonos have only become travel hotspots through social media. With a solid social media strategy, new tourism projects like NEOM and the Red Sea Project will fight to become „the next Dubai.“ AlUla is currently leading the way.
The latest surveys underline the significant impact:
71% of millennials use social media for recommendations when traveling
64% of Gen Z base their actual travel plans on things they saw on social media
At this point, it should be added that 88% of respondents stated that they had been inspired to buy a product or service by a video on social media.
It remains to be said that the hype is real and you’d be foolish to ignore it. So, what’s your online video strategy?
/ Content to Results
By deeply understanding and speaking the language of today’s travelers, we reach billions of views on all screens. Instead of sugar-high content, we truly believe in sustainable storytelling, which lasts longer than an Instagram Story.
