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/ WHAT IS YOUR STORY?

VIDEO STORYTELLING IS YOUR MOST POWERFUL BRAND AMBASSADOR.

Whether Condé Nast, LVMH, or Porsche, they all rely on high-quality video content – why? Because video storytelling has the highest credibility, highest attention rates, and highest reach.

The art of storytelling is the reason why luxury brands have remained relevant and even increased their market value and desirability in recent years. And the luxury industry is in the midst of change. Take Patek Philippe, for example. For years, the focus here was on „Made for generations.“ – From a rather backward-looking „heritage“ strategy, the watch manufacturer is now focusing on a new generation with a new direction: „Start your own tradition“.

The same thing is happening in the luxury travel industry right now. This new generation of luxury travelers has new habits, different demands, and expectations. Do you have the right content strategy to reach them?